Hi. We’re Elma and Greg.
After years in PR, advertising, digital and social, two things became clear to us: small teams that work quickly can move mountains and traditional agency fees aren’t the best solution for every client.
That’s why we created Brief, with four offerings called Story, Specialized, Spark and Socialite. Each one is a different tool with its own pricing model and they all allow us to be hands-on for every project while bringing in expertise from a select group as needed.
If you have a project you’d like to discuss or if you’d simply like a 15-minute presentation on Brief and how it works, let’s chat.
Our Approach
Create Fast
Your vendors should be able to work at the cadence your world demands. We’re proud of our ability to deliver highly crafted work with speed.
Challenge The Channel
Why social when an activation, partnership or something else could work harder? Wherever possible, we stay broad before going narrow.
Stay Small
When the time comes to scale an idea, we bring in expertise from a select group of partners. Until then, we’re it.
We are Brief
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Partner, Creative Director
Elma Foric is a strategically-minded creative director with a background in graphic design and art direction. She has led high-profile accounts in both advertising and PR, has worked across virtually every category, and has developed award-winning traditional and social media campaigns for her clients.
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Partner, Creative Director
Greg Gray is a copywriter and creative director with 20+ years of collaboration with a long list of clients including three of Canada's Big Five banks. He has worked in both advertising and PR, has created and led internationally recognized campaigns, and has written primarily for social and digital for the past half-decade.